Wednesday 4 April 2012

McTools?

London's Oxford Street McDonald's, 8.30am on a Monday morning, in the basement dining area with sleepy workers and their e-devices. What do we see? Sleek backlit portraits, set into recessed wall panels. Someone's been indulging a tool fetish, it seems (we know something about this), but this time the tools aren't honest pliers and antique sewing machines. French fry servers and grease traps have never looked so good. Amazing what the camera can do. (Apparently the object behind the plexiglass is a 'salad wheel'.)

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